Privacy Policy
Last Updated: 2026
elsieandarthur.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and contact details you voluntarily provide through forms or subscriptions
- Technical Information: IP address, browser type, operating system, and device identifiers
- Cookie Data: Information stored through cookies and similar tracking technologies
- Usage Data: Pages visited, time spent on site, links clicked, and referral sources
How We Use Information
We use collected information for the following purposes:
- Analytics and performance measurement of our website
- Affiliate tracking and commission attribution for betting site referrals
- Site improvement and user experience optimization
- Sending newsletters and promotional content (with your consent)
- Responding to inquiries and customer support
- Compliance with legal and regulatory obligations
Cookie Policy
Our website uses cookies and similar technologies to enhance your experience:
- Essential Cookies: Required for site functionality
- Analytics Cookies: Track usage patterns and site performance
- Marketing Cookies: Used for affiliate tracking and third-party advertising
- Preference Cookies: Remember your settings and preferences
You may opt-out of non-essential cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect website functionality.
Third-Party Links
Our website contains links to third-party betting sites, casinos, and affiliate partners. We are not responsible for the privacy practices or content of external websites. When you click on third-party links, you leave our site and are subject to their respective privacy policies. We recommend reviewing their policies before providing any personal information.
Your Rights
Under UK GDPR and applicable data protection laws, you have the right to:
- Access your personal data held by us
- Request correction of inaccurate information
- Request deletion of your data (right to be forgotten)
- Restrict processing of your information
- Object to processing based on legitimate interests
- Request data portability
- Withdraw consent at any time
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Analytics and usage data are typically retained for 12-24 months. You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:
Email: [email protected]
We will respond to your request within 30 days in accordance with UK GDPR requirements.